Born and raised in São Paulo to Korean immigrant parents. +19 years in advertising, working for brands such as Avon, Danone, L'oréal, Reckitt, Hershey, Chevrolet and other Brazilian household names. Nominated as one of the best professionals in planning at Caboré 2021, key award in Brazilian industry. Graduated in advertising, post-graduated in socio-psychology and member of Class'13 in the executive program at THNK School of Creative Leadership, in Amsterdam. Part of the Korean-Brazilian collective mitchossó that explores experiences of the Korean and Asian diaspora in Brazil. In 2023, I co-founded AIGO, a bookstore curating books by immigrants and about immigration and diasporas,
"may your choices reflect your hopes, not your fears."
— Nelson Mandela
recent engagements
Wrote an article on Brazilian presence at Frankfurt Book Fair for Folha de São Paulo ❏ Columnist at Women to Watch Brazil '24-25 ❏ Joined Effie Awards Brasil, Latam and Global juries for multiple years ❏ Jury and panelist at Gerety Awards’22 ❏ Interviewed for Strategist Revival series ❏ Selected for Havas NextGen (2019-22), designed to prepare high potential senior managers to lead the future of Havas Group ❏ Featured on Reclame TV ❏ Interviewed by Women to Watch ❏ Interviewed by Contagious / Strategy Diet ❏ Nominee for Planner Professional of the Year at Caboré Awards'21 - key award in Brazilian industry ❏ Joined NewYork Festivals AME Awards'21 jury ❏ Invited by Propmark and UOL to talk about ageism on advertising ❏ Joined El Ojo de Iberoamérica'21 jury ❏ Speaker at Programaria for more women in tech ❏ Won first Effie for BETC Havas in Brazil.
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wmccann [2024-current]
betc havas [2014-2022]
diageo [2013-2014]
havas digital [2011-2013]
w3haus [2008-2011]
jwt [2008]
avon [2004-2007]
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non-fiction writing @ instituto vera cruz [2020 ~ 2022]
executive program @ thnk school of creative leadership [2018]
socio-psychology @ fundação escola de sociologia e política de são paulo [2009 ~ 2011]
korean language @ yonsei university [2010]
advertising @ faculdade cásper líbero [2003 ~ 2006]
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portuguese | native
english | professional proficiency
spanish | professional proficiency
korean | limited working proficiency
