brand strategist based in são paulo, brazil. dilettante writer, curator of everyday wonders, playlists maker, compulsive reader.

her she for hershey's
estoure-se for eqlibri
new c3 for citroën
rock in rio for olla
institutional campaign for jequiti
white store for vanish

Born and raised in São Paulo to Korean immigrant parents. +19 years in advertising, working for brands such as Avon, Danone, L'oréal, Reckitt, Hershey, Stellantis and other Brazilian household names. Nominated as one of the best professionals in planning at Caboré 2021, key award in Brazilian industry. Graduated in advertising, post-graduated in socio-psychology and member of Class'13 in the executive program at THNK School of Creative Leadership, in Amsterdam. Part of the Korean-Brazilian collective mitchossó that explores experiences of the Korean and Asian diaspora in Brazil. In 2023, I co-founded AIGO, a bookstore curating books by immigrants and about immigration and diasporas,

"may your choices reflect your hopes, not your fears."

— Nelson Mandela

recent engagements

Columnist at Women to Watch Brazil ❏ Jury and panelist at Gerety Awards’22 ❏ Nominee for Planner Professional of the Year at Caboré Awards'21 - key award in Brazilian industry ❏ Selected for Havas NextGen - designed to prepare high potential senior managers to lead the future of Havas ❏ Joined Effie Brasil, Latam and Global juries ❏ Joined NewYork Festivals AME Awards'21 jury ❏ Interviewed by Contagious / Strategy Diet ❏ Featured on Reclame TV ❏ Invited by Propmark and UOL to talk about ageism on advertising ❏ Interviewed by Meio e Mensagem to share views on 2023 ❏ Speaker at Programaria for more women in tech ❏ Interviewed by Women to Watch ❏ Joined El Ojo de Iberoamérica jury ❏ Spoke at MMA Innovate Brasil about the future of communication ❏ Featured on THNK blog ❏ Featured on Havas All In - global DE&I platform for Havas Group ❏ Won first Effie for BETC Havas im Brazil.

 
 

  • betc havas [2014-2022]

    diageo [2013-2014]

    havas digital [2011-2013]

    w3haus [2008-2011]

    jwt [2008]

    avon [2004-2007]

  • non-fiction writing @ instituto vera cruz [2020 ~ 2022]

    executive program @ thnk school of creative leadership [2018]

    socio-psychology @ fundação escola de sociologia e política de são paulo [2009 ~ 2011]

    korean language @ yonsei university [2010]

    advertising @ faculdade cásper líbero [2003 ~ 2006]

  • portuguese | native

    english | professional proficiency

    spanish | professional proficiency

    korean | limited working proficiency